OMIMIZ — Mirza Umer
OMIMIZ
Founder and technical architect. Dubai, UAE.
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Dubai, UAE • UTC+4

OMIMIZSoftware we run before we sell it

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01 — The problem
Most AI work stops at the demo.A great deal of commentary.Very little in production.
In production, not in a deck
7Systems in production
33Agents coordinated
245+Models routed
2Operating companies
2016In market since
5Countries lived in
Mirza Umer at a startup and developer eventStartup & developer circuit
Mirza Umer at a technology expoTech expo
Mirza Umer at Bitcoin MENABitcoin MENA
Mirza Umer at the Payoneer Tech CEO SummitPayoneer Tech CEO Summit 2023
Mirza Umer at the Dubai AI and Web3 FestivalDubai AI & Web3 Festival
Mirza Umer beside a Tesla Optimus robotDubai AI & Web3 · Optimus

I bought Bitcoin in 2016, when explaining it still lost the room. The same pattern returned with AI, and it is the reason I moved directly to building rather than talking.

2016 – 2018 · Bitcoin

Conviction before consensus

Entered in 2016. The position mattered less than the framework it produced: a way to assess a technology before the market agrees on it.

2019 – 2022 · Protocols

Inside the ecosystems

On-chain research, ecosystem advisory, and community growth across several chains, under the name omimiz.eth.

2023 – present · Applied AI

Straight to building

The same pattern returned with AI: a great deal of commentary, very little in production. I moved directly to building.

02 — The solution

Software we run before we sell it.

Seven systems in daily use across our own operations. Each was built for a problem we had first, then made available to clients.

Scroll to move through the systems
Agent infrastructure
01In production

AgentOS

Dozens of autonomous agents working against a single shared memory layer.

Search
02In production

SEO Command Center

A search and generative-engine optimisation team that runs continuously.

Discovery
03In production

Creator Scout

A brief goes in, a vetted creator shortlist comes out.

Model access
04In production

AI Studio

One interface and one contract for every model a team needs.

Finance
05In production

Finance Suite

Reads statements, reconciles the ledger, and flags the numbers worth a second look.

Pipeline
06In production

CRM

A sales pipeline that keeps its own records current and routes what matters.

Voice
07In production

Jarvis Core

A voice-first assistant that runs on the device, with no backend round trip.

03 — How it works
Step one

We hit the problem in our own operation first.

Every system on this page started as a bottleneck inside Tropika Marketing or Tropika Labs. Nothing here was specced for a market that did not exist yet.

Step two

We build it, then run it daily until it holds.

The engineering and the commercial work sit in the same building, so the software is tested against how it actually goes to market before anyone else sees it.

Step three

You license it, or we build your version of it.

Take a system as private whitelabel software, or use it as the starting point for a bespoke build shaped to your operation.

04 — Questions

What am I actually buying?

One of two things. A licence to run an existing system as private whitelabel software under your own brand, or a bespoke build that starts from one of these systems and is shaped to your operation.

Do I work with Tropika Marketing or Tropika Labs?

Whichever the work needs, and often both. Labs handles engineering, Marketing handles distribution and creative. They share a software stack and a client list, so the boundary is ours to manage, not yours.

Is this software really in production?

Yes. Seven systems run daily across our own operations, which is where each of them was built. AgentOS is the layer the others run on.

Where are you based, and does the time zone matter?

Dubai, UTC+4, which overlaps a working day in both Europe and Asia. The current live time is on the contact page.

How does an engagement start?

With a conversation about what the operation needs. From there it is clear fairly quickly whether an existing system fits or something has to be built.

Mirza Umer above Downtown Dubai
Base · Dubai, UTC+4Four hours ahead of London, four behind Singapore.
Open to advisory work and selected builds

Posting the builds before they work.

From Bitcoin to Web3 to AI. Still early.

Who you would be talking to

One person, two companies, and the same software stack running behind both. Messages reach me directly.